UF News
This July marks a special milestone for United Fresh as we celebrate 19 years in business!
What began as a small, family-run operation has grown into a national foodservice supplier, working with chefs, operators, growers and producers across the country. While much has changed over the past nineteen years, our core values remain exactly the same: great people, strong relationships and an unwavering commitment to quality.
The hospitality industry has experienced its fair share of challenges and changes during that time, from shifting food trends and evolving supply chains to unprecedented events that have tested the resilience of businesses across the sector. Through it all, we have been fortunate to grow alongside our customers, many of whom have been part of the journey for years.
As we look ahead to our twentieth year, we would like to thank our customers, growers, supply partners and team members for their continued trust and support. Every order, conversation and partnership has played a part in shaping the business we are today.
Here’s to the next chapter!
July Market Information
The long-awaited rewards of spring are now arriving in full, with fields, orchards and coastlines delivering some of the finest ingredients of the year. Berries are bursting with sweetness, tomatoes are finally showing their true colours, and menus naturally begin to shift towards lighter, brighter cooking that lets great produce do the talking.
This is one of the most exciting points in the calendar. The temptation to overcomplicate fades when ingredients arrive with this much flavour. A bowl of British cherries, a handful of samphire, freshly landed seafood or a perfectly ripe strawberry can become the centrepiece of a dish rather than simply an ingredient within it.
While some market pressures continue behind the scenes, July is a reminder of why seasonality matters. Quality is high, choice is plentiful and there is no shortage of inspiration to be found in what Britain and its neighbouring producers are delivering right now.
Fresh Produce:
British cherries are one of the true stars of the month. Their season is relatively short, making July the ideal time to enjoy them at their peak. A lesser-known fact is that lighter-coloured cherries are often naturally sweeter and best enjoyed fresh, while darker varieties tend to carry more acidity, making them particularly well suited to compotes, sauces and baking. Whether paired with chocolate, almonds or summer stone fruit, British cherries are one of the great pleasures of the season.
British strawberries continue to perform exceptionally well, with strong flavour, colour and availability. Alongside raspberries, blueberries and blackberries, they provide plenty of opportunities for seasonal desserts, breakfast menus and drinks. The recent spell of warm weather has accelerated ripening and helped drive sweetness across many berry crops, although we will continue to monitor conditions as the season progresses.
July also sees the arrival from our friends in the EU of the always popular passion fruit, bringing its unmistakable tropical aroma and bright acidity to summer menus. Whether paired with berries, folded through desserts or used in cocktails, it offers a welcome contrast to the abundance of British fruit currently available.
New season carrots are beginning to arrive, bringing a freshness and sweetness that is difficult to replicate at any other time of year. Courgettes are another standout performer, with excellent quality and improving availability as UK production gathers momentum. From ribbons and fritters to charred halves straight from the grill, they are one of the most versatile vegetables of the summer months.
For chefs looking to add something a little different, samphire is now at its peak. Often referred to as a sea vegetable, its crisp texture and naturally salty flavour make it a classic companion to seafood and lighter summer dishes.
The brassica category is also looking strong. British broccoli, cauliflower and a range of cabbages including red cabbage, white cabbage and savoy cabbage are all showing good quality and reliable supply. Meanwhile, cavolo nero is beginning to make a seasonal appearance, bringing its distinctive dark leaves and versatility to both modern and traditional menus.
Across salads, UK-grown lettuces including iceberg, lollo rosso, lollo bionda and oak leaf are now readily available, providing a fresh, local foundation for summer dishes. We are also beginning to see Italian borettane onions come into season. Their naturally sweet flavour and compact shape make them particularly well suited to roasting whole, pickling or serving alongside grilled meats and vegetables.
Another seasonal transition worth noting is the Bramley apple. July marks the final stretch of the fresh British crop before the market moves fully onto stored fruit later in the summer. While quality remains excellent, now is the time to make the most of freshly harvested Bramleys in crumbles, sauces and baking.
July also marks the final chapter for one of Britain’s most celebrated seasonal crops. British asparagus is now drawing to a close after another excellent season. While imported product will soon take over, these final weeks offer one last opportunity to enjoy the delicate flavour and quality that makes British asparagus such a favourite among chefs each summer.
Seafood:
Cod remains under pressure, with only a handful of well-managed fisheries continuing to offer confidence from both a sourcing and sustainability perspective. Icelandic cod remains one of the strongest options available, although demand continues to keep the market firm, particularly for smaller fillet sizes. With Icelandic quota discussions approaching later in the summer, availability remains something to watch closely.
The spotlight has also fallen on North Atlantic mackerel, which has now become one of the most challenging species from a sustainability perspective. As concerns around stock management continue to grow, many operators are moving away from mackerel altogether, creating opportunities for alternative species to take centre stage.
One of the most exciting seasonal arrivals is the return of Cornish sardines, whose season begins this month. Affordable, versatile and perfectly suited to summer menus, they offer an excellent alternative for operators looking to embrace lesser-known species while delivering strong flavour and provenance.
There is also positive news for tuna. Improved fishery management in parts of the Indian Ocean has helped restore confidence in responsibly sourced yellowfin, creating fresh opportunities for operators looking to feature this popular species on summer menus.
Elsewhere, demand for alternative whitefish continues to grow. Species such as coley, hake and pollock remain valuable options as chefs look to navigate the ongoing challenges facing cod and haddock. While pricing across the category remains elevated compared to historical norms, flexibility continues to be one of the most effective tools in managing seafood costs.
Shellfish presents a mixed picture. Canadian and native lobster are now moving into their strongest period of the year, with warmer waters improving availability and helping support more attractive pricing. Clams are also benefiting from seasonal conditions, while crab remains plentiful throughout the summer months.
For scallops, supply remains tighter than many would like. Quota reductions and smaller average sizes continue to limit availability, although innovative lower-impact fishing methods are beginning to gain traction and offer encouraging signs for the future of the fishery.
Our team is always here for any questions or queries you may have about any of the information in this report.
Email us here: thehub@unitedfresh.co.uk
Or call us: 01789 339 106
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Seasonality Information
We’ve created a quick and easy visual guide to understanding what products are in season each month!








Disclaimer – This market report is here to guide you, based on the knowledge and experience of our experienced buyers. However, many factors can still influence the market, including unforeseen extreme weather, seasonal changes, supply and demand and climate change impacts.
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