UF News
Over recent months, the wider industry has been navigating a period of sustained pressure across supply chains, driven by a combination of weather disruption, input cost increases and global market volatility.
At United Fresh, our focus remains clear. We are working closely with our growers, suppliers and logistics partners to maintain continuity, support long-term relationships and ensure that our customers continue to receive the best possible product and service.
Rather than reacting short term, our approach is measured and collaborative. By working smarter across ordering patterns, delivery efficiency and sourcing, we are focused on protecting value, maintaining consistency and supporting our customers through a complex and fast moving market.
April Market Information
April arrives with a mix of optimism and challenge. The transition into British season is beginning, bringing welcome relief in some areas, but ongoing disruption across Europe continues to affect availability, quality and planning.
This is a month where flexibility is essential. While new season produce starts to emerge, several key categories remain under pressure, and careful menu planning will be critical in navigating the weeks ahead.
Fresh Produce:
The most significant pressure continues to sit across imported salad and vegetable lines.
Prolonged cold and wet conditions across southern Europe have had a severe impact on crop development. In many cases, the product has been unsuitable for export, while plant disease has led to sections of crops being lost entirely. As a result, availability across key lines has reduced dramatically.
Tomatoes are the most heavily affected category. Supply has tightened week by week, with much of the available product either failing quality standards or arriving in poor condition due to being harvested too early or packed under difficult conditions. Alternative supply from northern Europe has been limited, with product often lacking colour and consistency.
A similar picture is being seen across peppers, aubergines, lettuce and courgettes, where a combination of weather damage and disease has reduced volumes and impacted quality.
Broccoli is now also beginning to tighten, with Spanish supply affected by the same conditions. Relief is expected, but not until UK season begins in mid-May.
Logistical challenges are adding further strain. Delays through key ports and disruption to transport routes have created additional uncertainty around lead times and availability, particularly for product moving from Morocco and southern Spain.
At the same time, wider industry pressures are building. Rising energy costs are placing significant strain on UK glasshouse growers, particularly within the tomato sector, where increased electricity standing charges are expected to have a major impact on production viability in the months ahead.
Despite these challenges, the transition into the British season is beginning to offer some positives.
Jersey Royal potatoes are now starting to come into season. Grown in the unique coastal soils of Jersey and harvested by hand, their delicate skins and distinctive flavour make them one of the most anticipated products of the year.
English asparagus is beginning to appear in small volumes. Early season supply is limited, and pricing remains high, but this will ease as the month progresses and volumes build.
Looking ahead, British strawberries will begin to appear towards the end of the month, marking the first real signs of summer produce.
Seasonal highlights continue across the remaining winter lines. Wild garlic is now in full swing, bringing vibrant flavour and versatility to spring menus. Outdoor rhubarb continues into April and is looking incredible, while rainbow chard and late-season root vegetables still offer value and consistency.
Dairy:
The dairy market is beginning to feel the effects of wider cost pressures building across the supply chain.
Rising fuel costs are continuing to impact every stage of production and distribution, from on farm operations through to processing and delivery. Alongside this, increases in packaging costs, particularly plastics linked to import and energy pricing, are adding further pressure.
As a result, liquid dairy is the category seeing the most immediate movement. Producers are facing higher input costs at a time when maintaining consistent supply remains essential, and this is beginning to feed through the market.
While availability remains stable, the current environment is creating a shift in cost structures that is likely to be felt across the wider dairy category over the coming weeks.
Our focus remains on working closely with supply partners to maintain continuity and support long term sustainability within the sector, while continuing to manage these pressures as carefully as possible for our customers.
Butchery:
Seasonal demand continues to shape the protein market as we move through April.
Lamb remains firm in price in the lead up to Easter, driven by strong seasonal demand. As we move beyond the holiday period, there is an expectation that prices will begin to ease in line with typical market trends.
Across the wider category, cost pressures remain linked to fuel, logistics and input costs, all of which continue to influence the supply chain at every level.
Our team is always here for any questions or queries you may have about any of the information in this report.
Email us here: thehub@unitedfresh.co.uk
Or call us: 01789 339 106
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Seasonality Information
We’ve created a quick and easy visual guide to understanding what products are in season each month!







Disclaimer – This market report is here to guide you, based on the knowledge and experience of our experienced buyers. However, many factors can still influence the market, including unforeseen extreme weather, seasonal changes, supply and demand and climate change impacts.
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Read some of our other articles here:

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